Marketing Plan For Hiring A Marketing Consultant - 985 Words

Have you ever thought about hiring a Marketing Consultant? Do you wonder how they might be able to help, and what the real benefits might be? I have been a freelance Marketing Consultant for almost 3 years now and have worked with 20 clients in a range of sectors. I provide proactive support with marketing planning and implementation across digital marketing, marketing communications and PR. I work with clients in a flexible manner - some require help with a one-off project, however others need regular assistance on a part-time basis. Being a Consultant means that I have to â€Å"hit the ground running†. I research my clients before I have even met them and after the initial meeting, develop a proposal which clearly sets out where they need support and how I can provide this. By the time I actually start working with them I am already immersed in their business and able to start actively marketing in order to to produce results. With each of my clients I am fully accountable, reporting back at the end of each day on what has been achieved and what is planned for the next session. I deliver facts and figures on progress in all areas, so that my clients can see developments. I help each client to effectively promote their organisation, raise their profile and grow awareness of their activities. Often my role extends beyond the original specification. I endeavour to meet any additional requirements - problem-solving, researching and directing where necessary. Some clientsShow MoreRelatedSmall Business Case Study869 Words   |  4 PagesHow Small Businesses Can Solve Their Biggest Marketing Challenge So, is it that you think you can’t afford marketing? Not sure whether to hire a consultant or have an in-house marketing director? Maybe you don’t know where to start or don’t have the time to implement? Chances are, one of these is your biggest marketing challenge. 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Standards For Accounting and Review Services - Free Essay Example

Sample details Pages: 8 Words: 2375 Downloads: 7 Date added: 2017/09/21 Category Finance Essay Type Review Did you like this example? r Answer D is correct because the SSARS requirements do not apply to either the processing of financial data for clients of other CPA firms or to consulting on accounting matters. See AR 100 for these and additional services to which the SSARS do not apply. 54. Statements on Standards for Accounting and Review Services establish standards and procedures for which of the following engagements? a) Assisting in adjusting the books of account for a partnership. b) Reviewing interim financial data required to be filed with the SEC. ) Processing financial data for clients of other accounting firms. d) Compiling an individual’s personal financial statement to be used to obtain a mortgage. Answer D is correct. The SSARS apply when a CPA either compiles or reviews the financial statements of a nonpublic entity. 55. Blue Co. , a privately held entity, asked its tax accountant, Cook, a CPA in public practice, to reproduce Blue’s internally prepared interim financial statem ents on Cook’s microcomputer when Cook prepared Blue’s quarterly tax return. Cook should not submit these financial statements to Blue unless, as a minimum, Cook complies with the provisions of a) Statements on responsibilities in Tax Practice. b) Statements on Standards for Accounting and Review Services. c) Statements on Responsibilities in Unaudited Financial Services. d) Statements on Standards for Attestation Engagements. Answer B is correct because Statements on Standards for Accounting and Review Services apply (AR 100) and require that the CPA who wishes to submit such financial statements to a client must, at a minimum, meet the compilation requirements. 56. A CPA should not submit unaudited financial statements of a nonpublic company to a client or others unless, as a minimum, the CPA complies with the provisions applicable to a) Compilation engagements. b) Review engagements. c) Statements on auditing standards. d) Attestation standards. Answer A is co rrect. An accountant should not submit such information unless he has, at a minimum, complied with the provisions applicable to a compilation engagement. . 57. An accountant who is not independent of a client is precluded from issuing a a) Compilation report on historical financial statements. ) Compilation report on prospective financial statements. c) Special report on compliance with contractual agreements. d) Report on consulting services. Answer C is correct because providing special reports is an attestation service and therefore requires the accountant to be independent. 58. Which of the following replies does not include a portion of the â€Å"Special Committee on Assurance Services† definition of assurance services? a) A consulting service. b) Improve the quality of information. c) Improve the context of information. d) For decision makers. Answer A is correct because the Special Committee on Assurance Services, also referred to as the Elliott Committee, defined a ssurance services as independent professional services -not a consulting service-that improve the quality of information, or its context, for decision makers. 59. In connection with the element of inspection, a CPA firm’s system of quality control should ordinarily provide for the maintenance of a) A file of minutes of staff meetings. b) Undated personnel files. c) Documentation to demonstrate compliance with its policies and procedures. ) Documentation to demonstrate compliance with peer review directives. Answer C is correct. The requirement is to determine what inspection, an element of quality control, should include. Answer C is the most accurate because it provides for maintenance of documentation of the various quality control policies and procedures. Thus, it is all encompassing. Answers A, B, and D, while desirable, relate to more specific areas and are thus less complete than C. 60. Which of the following is not an element of quality control for a CPA firm? a) Indep endence, integrity and objectivity. ) Acceptance and continuance of clients and engagements. c) Engagement supervision. d) Monitoring. Answer C is correct. Engagement supervision is not an element of quality control. The five elements of quality control are (1) independence, integrity, and objectivity, (2) personnel management, (3) acceptance and continuance of clients and engagements, (4) engagement performance, and (5) monitoring. 61. As guidance for measuring the quality of the performance of an auditor, the auditor should refer to a) Statements of the Financial Accounting Standards Board. ) Generally accepted auditing standards. c) Interpretations of the Statements on Auditing Standards. d) Statements on Quality Control Standards. Answer B is correct because auditors are responsible for compliance with generally accepted auditing standards and comparison of their performance against these standards is appropriate. 62. A basic objective of a CPA firm is to provide professional se rvices to conform with professional standards. Reasonable assurance of achieving this basic objective is provided through a) Continuing professional education. ) A system of quality control. c) Compliance with generally accepted reporting standards. d) A system of peer review. Answer B is correct because a system of quality control is necessary to provide a CPA firm with reasonable assurance that it is conforming to generally accepted auditing standards. 63. Which of the following types of services is most directly designed to improve the quality of information, or its context, for decision makers? a) Assurance services b) Attestation services c) Audit services d) Consulting services Answer A is correct because the Special Committee on Assurance Services (the Elliott Committee), defined assurance services as independent professional services that improve quality of information, or its context, for decision makers. The Elliott Committee defined assurance services as: â€Å"Indepe ndent professional services that improve the quality of information, or its context, for decision makers. † Assurance services include all attestation (including audit) services, plus a variety of other services which will be developed in the future; note, however, that tax and consulting services are not considered assurance services. 4. In performing an attestation engagement, a CPA typically a) Supplies litigation support services. b) Assesses control risk at a low level. c) Expresses a conclusion about the assertion on the subject matter. d) Provides management consulting advice. Answer C is correct because, when performing an attest engagement, a CPA expresses a conclusion about the assertion on the subject matter. 65. Which of the following professional services would be considered an attest engagement? a) A management consulting engagement to provide computerized advice to a client. ) An engagement to report on compliance with statutory requirements. c) An income tax en gagement to prepared tax returns. d) The compilation of financial statements from a client’s accounting records. Answer B is correct because a report on compliance with statutory requirements might be structured as an attest engagement in which the required written assertion relates to such compliance. 66. The technical standards that apply to consulting services engagements require the practitioner to do all of the following except a) Maintain independence from the client. ) Give support for and clearly identify an estimates any quantifiable results that are based on estimates. c) Obtain an understanding concerning the nature, scope, and limitations of the consulting advisory services engagement to be performed. d) Take no position which might impair the practitioner’s objectivity. Answer A is correct because independence is not required. 67. A CPA firm’s personnel partner periodically studies the CPA firm’s personnel advancement experience to ascertain whether individuals increased degrees of responsibility. This is evidence of the CPA firm’s adherence to prescribed standards of a) Quality control. b) Due professional care. c) Supervision and review. d) Fieldwork. Answer A is correct because the seventh quality control standard requires that a firm establish policies and procedures pertaining to personnel advancement. 68. Williams Co. , a large international CPA firm, is to have an â€Å"external peer review. † The peer review will most likely be performed by a) Employees and partners of William Co. who are not associated with the particular audit being reviewed. ) Audit review staff of the Securities and Exchange Commission. c) Audit review staff of the Philippine Institute of Certified Public Accountant. d) Employees and partners of another CPA firm. . Answer C is incorrect because the Philippine Institute of Certified Public Accountants does not have an audit review staff available for peer reviews. 69. The ob jective of quality control mandates that a public accounting firm should establish policies and procedures for professional development which provide reasonable assurance that all entry-level personnel a) Prepared working papers which are standardized in form and content. ) Have the knowledge required to enable them to fulfill responsibilities assigned. c) Will advance within the organization. d) Develop specialties in specific areas of public accounting. Answer B is correct because one of the quality control considerations for a firm of independent auditors is that the policies and procedures for professional development should be established to provide reasonable assurance that personnel have the knowledge required to enable them to fulfill responsibilities assigned. 0. A CPA establishes quality control policies and procedures for deciding whether to accept a new client or continue to perform services for a current client. The primary purpose for establishing such policies and pro cedures is a) To enable the auditor to attest to the integrity or reliability of a client. b) To comply with the quality control standards established by regulatory bodies. c) To minimize the likelihood of association with clients whose management lacks integrity. ) To lessen the exposure to litigation resulting from failure to detect irregularities in client financial statements. Answer C is correct because policies and procedures should be established for deciding whether to accept or continue a client in order to minimize the likelihood of association with clients whose management lacks integrity. 71. Within the context of quality control, a primary purpose of personnel management activities is to enable a CPA firm to provide personnel within the firm with a) Technical training that assures proficiency as an auditor. ) Professional education that is required in order to perform with due professional care. c) Knowledge required to fulfill assigned responsibilities to consulting en gagements. d) Knowledge required in order to perform a peer review. Answer C is correct the quality control standards relate to a firms accounting and auditing practice. 72. A CPA in public practice must be independent in fact and appearance when providing which of the following services? |Preparation of a |Compilation of |Compilation of | | |tax return |financial forecast|personal financial| | | | |statements | |A |Yes |No |No | |B |No |Yes |Yes | |C |No |No |Yes | |D |No |No |No | Answer D is correct. An auditor need only be independent when providing attestation services. Preparing tax returns and compiling forecasts or financial statements are not considered attestation services, therefore the CPA need not be independent. 73. The first general standard requires that the examination of financial statements is to be performed by a person or persons having adequate technical training and a) Independence with respect to the financial statements and supplementary disclosure. b) Ex ercising professional care as judged by peer reviewers. ) Proficiency as an auditor which likely has been acquired from previous experience. d) Objectivity as an auditor as verified by proper supervision. Answer C is correct because the first general standard requires that the examination be performed by a person or persons having adequate technical training and proficiency as an auditor which has been achieved by formal education and by previous experience. 74. Rogers Co. , CPAs, policies require that all members of the audit staff submit weekly time reports to the audit manager, who then prepares a weekly summary work report regarding variance from budget for Rogers’ review. This provides written evidence of Rogers Co. ’s professional concern regarding compliance with which of the following generally accepted auditing standards? a) Quality control. b) Due professional care. c) Adequate review. d) Adequate planning. Answer D is correct because the weekly time rep orts are being used to meet the first standard of fieldwork. The work is to be adequately planned, and assistants, if any, are to be properly supervised. Thus, the budget is prepared during the planning stage of the audit and the analysis of variances from budget is used as a part of the supervision process. 75. The third general standard states that due care is to be exercised in the performance of the examination. This standard means that a CPA who undertakes an engagement assumes a duty to perform each audit a) As a professional possessing the degree of skill commonly possessed by other in the field. b) In conformity with generally accepted accounting principles. c) With reasonable diligence and without fault or error. d) To the satisfaction of government agencies and investors who rely upon the audit. Answer A is correct because the level of skill necessary is that commonly possessed by other professionals in the same employment. 6. The exercise of due professional care requi res that an auditor a) Examine all available corroborating evidence. b) Critically review the judgment exercised at every level of supervision. c) Reduce control risk below minimum. d) Attain the proper balance of professional experience and formal education.. Answer B is correct because the exercise of due professional care (the third general standard) requires critical review at every level of supervision of the work done and the judgment exercised by those assisting in the audit. 77. When an accountant is not independent, the accountant is precluded from issuing a a) Compilation report. b) Review report. c) Management advisory report. d) Tax planning report. Answer B is correct because AR 100 requires the accountant who performs a review to be independent (because it is an attestation service). 78. If requested to perform a review engagement for a nonpublic entity in which an accountant has an immaterial direct financial interest, the accountant is a) Independent because the f inancial interest is immaterial and, therefore, may issue a review report. ) Not independent and, therefore, may not be associated with the financial statements. c) Not independent and, therefore, may not issue a review report. d) Not independent and, therefore, may issue a review report, but may not issue an auditor’s opinion. Answer C is correct. Reviews are a form of attestation service, and an accountant may not maintain independence when an immaterial direct financial interest is held in a client when performing attestation services. 79. The concept of materiality would be least important to an auditor when considering the a) Effects of a direct financial interest in the client upon the CPA’s independence. b) Decision whether to use positive confirmations of accounts receivable. c) Adequacy of disclosure of a client’s illegal act. d) Discovery of weakness in a client’s internal control structure. Answer A is correct because the auditor may not hav e any direct financial interest in a client, regardless of materiality. Don’t waste time! Our writers will create an original "Standards For Accounting and Review Services" essay for you Create order

Aristophanes Clouds A Religious Commentary On The...

Aristophanes’ Clouds, is a religious commentary on the changing philosophical climate in Greece. This is exemplified when Socrates, the teacher of Sophistry remarks, â€Å"†¦ Zeus has been dethroned by Vertigo† (Aristophanes 830). Aristophanes depicts two different Greek ideologies clashing together causing an ideological shift within Athens. This shift is shown through the tension between different traditions, humans falsely redefining cosmic roles, and reconciliation of previous beliefs. These conflicts show that Greek theology is being redefined by a Sophist revolution that causes humans to make their own false reality with Clouds or Vertigo replacing the true gods. A large aspect of Aristophanes’ Clouds illustrates the tension between the old traditional ways that are steeped in divine law, and Sophistry, a new skeptical individualist movement. In the opening scenes of Clouds, Aristophanes creates an image of a lax society that has been disconnected from the austere piety that previously defined Athenian society. Pheidippides is a reflection of what Athens has become; an impious state that ranks the wants of the individual before anything else. Pheidippides only interest is to maintain his wealthy lifestyle regardless of the impact it has on his father. Pheidippides states that â€Å"†¦ Uncle Megacles won’t leave me horseless. I’ll go to him and pay you no mind!† (Aristophanes 125-26). Pheidippides shows that he does not care for the old tradition of piety to one’s family and is

Definitions of Tourism and Tourists - 1593 Words

According to Smith (1988), an author of a specialist dictionary on tourism, the word ‘tourist’ was introduced in 1800 and the word ‘tourism’ in 1811. However, what exactly is ‘tourism’? Who are ‘tourists’? Researchers and practitioners have produced many definitions for both ‘tourist’ and ‘tourism’ but no definition of either term has become extensively recognised regardless of the fact that both terms have now been part of the English language for over two centuries. As indicated by Smith (1988), he suggests that there â€Å"probably never will be a single definition of tourism† or tourists as economists, psychologists and geographers perceive different things about tourism in their own professional field (Smith 1988 as cited in Leiper†¦show more content†¦Given examples of McIntosh and Goeldner’s economic and Hunziker and Krapf’s holistic definitions of tourism, Stear (2005) developed his own definition as he particularly focuses on a set of specific activities: â€Å"Tourism is travel and temporary stay involving at least one night away from the region of a person’s usual home that is undertaken with the major expectation of satisfying leisure needs that are perceived as being at places outside of, and qualitatively different to, the home region.† This definition specifies tourism as a particular set of activities and some of its key features including the relationship between the tourist and the tourist attraction or icon. One of its advantages is that it distinguishes tourism from social and economic activities, such as commuting, to work or university each day, migrating which obviously has no resemblance with â€Å"satisfying leisure needs†. However, Stear’s definition of tourism contradicts with McIntosh and Goeldner’s economic definition as Stear’s concept limits tourism to satisfying activities and is no t concerned with the tourists’ expenditure. After discussing tourism, the focus now shifts to tourists. Likewise, the term ‘tourists’ has no universally known definition. Every professional field has its own definitions for specific purposes. As Stear (2005) identifies tourism inShow MoreRelatedStears Definition of Tourism948 Words   |  4 Pagesuncommitted time for its gratification. In Stear’s definition of tourism it states that for tourism is undertaken with the major expectation of satisfying leisure needs. The definition from the World Tourism Organization outlines that motives for such travel maybe (1) leisure (recreational, holidays, health, studies, religion, sports); (2) business, family, mission and meeting, from this definition it is evident that there are various travel purposes of a tourist, these include; Leisure and recreation, businessRead MoreTourism Definitions Essay960 Words   |  4 PagesThe Framework of Tourism: Towards a Definition of Tourism, Tourist, and the Tourist Industry ( Leiper, 1979) Find six academic definitions for tourism, tourist or travel. Discuss each of these six definitions and explain the merits and efficiencies of each one, making connections with the points raised by Leiper (1979) where possible. Then provide an overall discussion about which definition is best and for what reason/s. Introduction Six definitions for the term Tourism were found from a varietyRead More The Economic Effects Tourism Has on New Zealand Essay1407 Words   |  6 PagesThe Economic Effects Tourism Has on New Zealand The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning. Conclusion and Recommendations For New Zealand tourism has a lot to offer but at the same time, care has to be taken not to mistreatRead MoreTourism in New Zealand1430 Words   |  6 PagesTourism In New Zealand Executive Summary The following report provides an accurate and informative overview of the nature of tourism, its history and growth, the structure of the New Zealand industry and the impact of tourism from a New Zealand perspective. The report will draw a conclusion which Highlights area of consideration in tourism planning. Conclusion and Recommendations For New Zealand tourism has a lot to offer but at the same time, care has to be taken not to mistreatRead MoreDiscuss the Contention That Sustainable Tourism Is, Perhaps, an Impossible Dream.1713 Words   |  7 PagesDiscuss the contention that sustainable tourism is, perhaps, an impossible dream. The definition of sustainable tourism is much debated. However, a suitable meaning can be inferred from the broadly used definition of sustainable development, an economic process to which sustainable tourism is intrinsically linked. Sustainable tourism would be that which ‘meets our needs today, without compromising the ability of people in the future to meet their needs’ (Swarbrooke, 1999, p. 3). These needs wouldRead MoreEconomic and Social Impact of Tourism in the Case of Tourist Destinations in Carrying Capacity Issues645 Words   |  3 Pagespublications (books, reports) related to a variety of issues, including tourism management, environmental, economic and social impacts of tourism in the case of tourist destinations in carrying capacity issues. The subordinate topics of Tourism Carrying Capacity during Kadayawan 2013 in Davao City are: a.) Physical-ecological; b.) Socio-demographic; c.) Political-Economic. Tourism carrying capacity Markusen (1999) defined tourism as a slippery and fuzzy concept. It is quite complex to be defined perfectlyRead MoreTour1000653 Words   |  3 PagesTOUR1000, 2015 TOURISM PRINCIPLES AND PRACTICES EXAM REVISION 2015 Exam Structure Section A: Multiple Choice Questions (15 marks) – answer all questions (worth 1 mark each). Section B: Short Answer Questions (25 marks) - select and answer five questions (worth 5 marks each). 2015 Revision Questions Students should use the following questions to guide their study of the course material. Staff will not discuss these questions with students. The questions are based on lectures, weekly readingsRead MoreThe Inability to Define Cultural Heritage Tourism668 Words   |  3 Pagesï » ¿Among the peculiar cultural trends to crop up during the last few decades, cultural or heritage tourism is perhaps the most socially significant and the most difficult to define. Several factors influence the fluctuating meaning of the catchall term heritage tourism, including the rather haphazard classification of things and elements as heritage because people are not quite sure exactly what this title covers (Poria, Butler, Airey, 2003), and the increased sensitivity expressed by governmentRead MoreNational Trust For Historic Preservation1537 Words   |  7 PagesHeritage tourism is a growing niche in the tourism industry and it is something that most tourists will engage at. By breaking the term is separated into heritage and tourism, the term heritage is mainly associated with the meaning of the inheritance of som ething that is passed on throughout the ages (Nuryanti, 1996). Tourism can be interpreted as the movement to somewhere to experience a contrast to the current way of living (Miller, 2015). The definition that the National Trust for Historic PreservationRead MoreSustainable Development And Environmental Protection1577 Words   |  7 Pagesseeks to develop means of supporting economic growth while supporting biodiversity , reliving poverty and without using up natural capital in the term at the expense of long term development .While many definition of the term have been introduced over the years, the most commonly cited definition comes from the report Our Common Future ,more commonly known as Brundtland Report which states that sustainable development is development that â€Å"meets the needs of the present without compromising the ability

Word free essay sample

The world we live in today is portrayed and reflected in many ways. Whether it is in movie, television video game, and more, they have effect on the culture. Many movies and television shows portray our culture in the wrong light. Some movies and television shows tend to get it right ever now and then but they don’t all the time. In some movies and television shows, today’s culture is reflected as if you have to live certain ways to survive or having to live certain lifestyles, when it not even close to it.Movies and television tend to fabricate the truth a little for entertainment purposes. They do this because the audience doesn’t want to see anything that they see day to day. If it was that way, people wouldn’t watch movies or television, all they would have to do is look out their front door or even so right behind them. We will write a custom essay sample on Word or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As stated earlier, there is a relationship between movies, television, and culture. Movies and television tend to play off of what is going on in the society or at least a recent event.It not this, they tend to cater toward that society is interested in. Entertainment is the main key for movies and television but in some special case. Other than the news and other cases, our culture today needs to be entertained. Not only do movies and television affect culture, electronic gaming also has a hold on our culture and society. From something that started out small, it has made a big impact on society. It has changed way people now live their lives.Instead of kids saving up their money to get a bike or basketball, they are now saving up to get a video game. It has made a big different on obesity in the United State because the number of hours people sit in the front of their television. I feel as if it changed and made our culture lazy, which is something that we actually don’t need. Even though I think they changed society for the worse, they have released so important and influential in the past couple of years. They I feel as if it wasn’t just a particular game that was influential to society, but it was the consoles that actually play the games that are important. For instant, I would like to start with the PlayStation 3. It is most of the most popular systems on the market. It has the power of a high-tech computer and it has the latest blue-ray on the market. It really has turned people on to the gaming and the also blue-ray. Even though it is one of the favorite among gaming systems, the most influential, important and unique is the Nintendo Wii.It took a gaming culture off the couch, up on their feet with motion sensors. It allows people the get up and move and not just be the basic sit down gamer. With all these influential changes, the gaming world has also had some controversial issues over the last couple of years. One of the issues is with the content in games. Some games have content that is not suitable for children. Now gaming companies press the issue about ESRB rating to let parents know about this issue.

The Championships - Wimbledon for England Club - myassignmenthelp

Question: Discuss about theThe Championships, Wimbledon for England Club. Answer: Introduction The Wimbledon championships which is held in London is one of the oldest and most prestigious tournaments in Tennis. This tournament is played in the grass court in the All located in Wimbledon, London and is played from 1877. Among the four grand slam tournaments Australia Open, French Open, Wimbledon and U.S. Open, Wimbledon is the only tournament which is played in the grass court. Initially the event used to start from the third Monday of June but due to some changes in the tennis calendar, the event time has been changed to early July. The championship consists of various events mens singles, womens singles, mens doubles, womens doubles and mixed doubles. History of the Tournament The All England Club was initially known as The All England Lawn Tennis and Croquet Club. On the 23rd of July, 1868 the club was first formed (Lake, 2017). The first tournament on lawn tennis has taken place in 1877. The tournament used to run for more than two weeks, starting from the third week of June to the beginning of July (Lake, 2016). When the tournament was started, there was only one event the mens singles. Women were not permitted to take part in the tournament back then. The first Wimbledon tournament was played between 20 male participants. There were a crowd of only 200 people who came to watch the tournament (Lake, 2015). The tournament was not played during the first and the second world wars, that is between 1915-1918 and 1940-1945. After the second world war the popularity of the event started to grow significantly. The mens doubles event along with the womens singles event was introduced in 1884. From the year 1967, the tournament was first broadcasted in color in the television (Lake, 2014). Objectives of the Tournament The main aims and objectives of the Wimbledon tournament are given below: To keep the tournament, the premiere tournament of tennis in the world on grass surface. To make the tennis venue of Wimbledon world class by retaining its international as well as national significance. To retain the heritage of the event. To provide the finest facilities and entertainment to all the visitors. The way the tournament has been running for as long as 125 years, it can be said that the tournament has been successful in maintaining its aims and objectives (Wagg, 2017). Failing to do so would not have resulted in running of the tournament for so long. Marketing of the Tournament The tournament is already a very popular tournament to the whole world. A lot of participants from different parts of the world, from different countries come to take part in the tournament. The participants are in such a huge number that a qualifier round has to be played to the new and the unseeded participants to qualify for the main event. Even then, to draw more spectators, the All England Club revealed a campaign to communicate the specifications of the tournament to the people all around the world (Stotlar Cooper, 2014). This campaign was named as In Pursuit of Greatness. This campaign has been revealed to spread the popularity of the tournament in the future. The head of commercial and marketing of AELTC, James Ralley said We recognize that for the championships to progress its leadership position, we need to invest in the global understanding of Wimbledon. He also said that by investing in the content of the event, despite of enhancing the presentation of the event globally , there is also hope of demonstrating all the things that are done serves the guiding principle of the tournament which is improvement of the tournament. Pursuit of Greatness has been revealed to demonstrate this fact. Impact of the Tournament The local residents of the country are hugely affected with the organization of the tournament. A large number of tourists visit the locality at that time. This creates a worriedness in the local residents of Wimbledon and the villages in Southfields. The residents are also benefitted in a lot of ways. With the arrival of the tourists, the residents earn extra money by providing the visitors place to stay and food. Though due to the huge number of visitors, the residents cannot provide bed or place to stay to all the visitors. Thus, a lot of them occupy the pavements of the streets and this thus the local people face a lot of problems due to this (Wagg, 2017). Thus, all of the residents do not much look forward to this event. The traffic of the country is also hugely affected due to the sudden increase of the population. The Merton council does implement a lot of ways to control this situation and to run the event smoothly but they will have to develop the facilities much more in ord er to keep the situation fully under control. References Lake, R. J. (2014).A social history of tennis in Britain(Vol. 5). Routledge. Lake, R. J. (2015). Arthur Ashe: Tennis and Justice in the Civil Rights Era.EJSS. European Journal for Sport and Society,12(3), 341. Lake, R. J. (2016). Love Game: A History of Tennis from Victorian Pastime to Global Phenomenon. Lake, R. J. (2017). Tim Henman, British tennis and the social construction of English identity in the 1990s and 2000s.Sport in Society, 1-20. Stotlar, D. K., Cooper, C. G. (2014). Sport facility and event management.Contemporary Sport Management, 5E, 385. Wagg, S. (2017). Sacred turf: The Wimbledon tennis championships and the changing politics of Englishness.Sport in Society,20(3), 398-412.